Chances are, you know someone with Alzheimer’s disease or a related dementia involving memory loss. That’s due in part to the fact that as our older population grows, so does the number of people facing serious cognitive and related health issues.
Not surprisingly, this demographic change has been accompanied by a growth in the number of marketers who prey on this population, pitching products that make unproven claims that they can prevent, treat, delay, or even cure Alzheimer’s disease.




